Our Clients vision was to move acquisitions from velocity and approval rate based to now include actual usage metrics. In order to evolve into this next level of acquisition, JWR executed the following:
When approached with this opportunity, JWR had to prepare for a completely different vehicle of acquisition that now incorporated an interactive environment. Furthermore, the new activity would require a staffing and management team that had an experiential marketing background along with computer technical skills. To mobilize on this opportunity, the JWR team executed the following:
The vision of this program was to build a program where other suppliers had failed in staffing rural outlets across Western Canada (BC, AB, SK, MB). In order for JWR to achieve this task, the following was executed: