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The vision of this program was to build a program where other suppliers had failed in staffing rural outlets across Western Canada (BC, AB, SK, MB). In order for JWR to achieve this task, the following was executed:

  1. A tenured District Manager was assigned to the program with the vision of developing a new rural and travel based team
  2. JWR constructed mapping of the rural outlets and developed a critical path to optimal coverage
  3. Multiple compensation models were created to manage staffing in areas that had traditionally high wage costs (i.e. Northern Alberta)
  4. A new on-line training program was created to administer talent onboarding in cost prohibitive travel areas
  5. A new recruiting tool was created to ensure staffing could be viewed via web based software prior to hiring
  6. A new application delivery method was created to manage paper applications from rural sources
  7. JWR assisted in introducing tablet based electronic applications in select test markets
    • This allowed for near real time delivery of electronic applications

This new launch was to take place over 3 quarters with both coverage and velocity goals in place. JWR was able to successfully meet all targets outlined in the launch critical path and exceeded expectations at all 3 milestones. Today, JWR continues to cover these very challenging markets and leads all other suppliers in exposure and indexed net performance.


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Direct Promotions

direct promotions

Our strategy is to acquire new customers though well trained staff that focus on the value proposition of a product. This approach results in better quality sales and higher active customers that in turn reduces costs for our partners. 

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Consumer Engagement

consumer engagement

JWR’s unique approach leverages a combination of demonstration & experience based marketing to provide clear results. Our point of sale method does not simply give away products but leaves a valuable ‘memorable moment’ with each interaction.

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Join an organization that cares about their people and will help shape your future. At JWR, we offer valuable industry leading training, a positive work environment and endless growth opportunities.

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